The deluge of advertising that floods the mails and never seems so insist ent as during the holiday season some times infuriates by its bulk as much as it influences by its appeal. Each year the public is hit by an onslaught of 48 billion direct-mail ads, and the business of compiling mailing lists has become a highly automated industry made up of dozens of firms that spare no effort to capture another name. This year they will gross close to $1 billion renting names and addresses to anyone who has anything to sell. Lists can be rented...
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