Merchandising: The Name Industry

The deluge of advertising that floods the mails — and never seems so insist ent as during the holiday season — some times infuriates by its bulk as much as it influences by its appeal. Each year the public is hit by an onslaught of 48 billion direct-mail ads, and the business of compiling mailing lists has become a highly automated industry made up of dozens of firms that spare no effort to capture another name. This year they will gross close to $1 billion renting names and addresses to anyone who has anything to sell. Lists can be rented...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!