U.S. Business: The Great Gas War

In the lobby of Roanoke's Hotel Roanoke last week hung a large wreath of yellow roses and gladioli with the inscription: "In honor of those who gave their all in our fight for freedom in the market place." It was a reminder to the delegates at the National Congress of Petroleum Retailers meeting that 60,000 service station operators have bitten the dust in the Great Gasoline Price War, which threatens to be the sharpest and costliest ever.

Price wars have spread like a rash across the nation, dumping prices in some places to as...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!