The landlord, lordly so long, is getting into trouble. In New York City, the ads for new apartments trumpet "Rent ConcessionsOf Course" and "Move in November, 1962Rent Starts February, 1963." One Chicago builder, worried about filling his newest. 39-story lakeside building, is offering such extras as a babysitting service, three restaurants, a health club and free limousine rides to the Loop on wintery mornings. Not every U.S. tenant has it so good (rents remain firm in such cities as Atlanta and San Francisco), but rents are easing in many areas because so many new apartments are rising.
The Hollow Boom....
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