The Press: What's New?

Two magazines make their debuts this week, one an old trouper in a gaudy new dress, the other a flossy stranger dedicated to filling a self-discovered void.

> LIKE NO MAGAZINE YOU HAVE EVER READ BEFORE, enthused the Saturday Evening Post in full-page ads introducing the face lifting that was prescribed to cure its ten-year slump in ad linage. Most readers are not likely to be so certain: the new magazine reads like the old Post. The fiction is the same tug-at-the-heartstrings stuff. Nonfiction will be "weeks, months, even years ahead of press coverage,"...

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