PROMOTION: Akwaaba, Satchmo

In the cities and villages of Ghana and Nigeria, his name leaped forth from billboard, newspaper and radio. Whenever he arrived in a city—in Accra, Kano, Ibadan, Kumasi, Lagos and Enugu—huge crowds turned out to cheer him, including the "all-powerful" King of the Ashantis, King Nana Sir Osei Agyeman Prempeh II. The object of all this adulation was U.S. Trumpet Ace Louis ("Satchmo") Armstrong, on a gravelly-voiced West African tour last week designed to persuade Africans to drink more Pepsi-Cola. Admission fee to the outdoor concerts by Satchmo and his six All-Stars: five Pepsi-Cola bottle tops and 1 shilling.

To the...

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