Advertising: Moving the Spirits

While tobacco advertising may be tightening up, the stiff but self-made restrictions on the advertising of whisky may be loosening. Last week one member of the National Association of Broadcasters said that it would ignore the NAB prohibition of whisky commercials. The dissenting member was none other than the prestigious radio station of the New York Times, WQXR. Soon after it pronounced that all the booze is fit to broadcast (after 10:30 p.m., anyhow) Muirhead's Scotch and Schenley bought all the available time slots, worth up to $70,000 a year.

Though WQXR...

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