The House: Sleep Big


Considering that they spend about a third of their lives in them—and a rather enjoyable third at that—men and women are surprisingly stodgy about their beds. Their resistance to change in sleeping styles has long been the despair of the bed business; despite much smart and sexy advertising, there has been little growth in unit sales or dollar vol ume for the past decade. But there was rejoicing last week at the National Association of Bedding Manufacturers' convention in Chicago. A bed trend is under way—toward sleeping big.

About 10% of...

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