The Presidency: Image of a Simple Man

THE PRESIDENCY

Plainly, Lyndon Johnson has been working hard to mold himself into a winning image for election day 1964. And never has he been so hard at it as he was during a chatty, 60-minute, nationwide television interview last week.

Carefully modulating his voice into a gentle low key, the President talked about his poverty program and how he proposes to deal with the fact that "illiteracy, and ignorance and disease cost this Government billions of dollars per year and make for much unhappiness." He spoke of the U.S.'s crying need for a civil rights bill: "I know of nothing more...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!