Venezuela: A Private Peace Corps

Important names abounded, flood lights glared, TV cameras panned in, and the street outside was cluttered with Mercedes, Cadillacs and Rolls-Royces. A night out for Venezuela's big rich? Not exactly. In Caracas' Chamber of Commerce auditorium, the heads of the country's 130 biggest businesses were gathered to charter an enterprise unique for Latin America — the "Voluntary Dividend for the Community." Through it the businessmen will donate from 2% to 5% of their profits to help fight poverty in Venezuela.

"Dividend" is the brain child of Eugenio Mendoza, 56, Venezuela's leading industrialist...

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