Can a German family dynasty marketing Europe's best-known soap powder hold its own against the U.S. giants moving in on the Common Market? Konrad Henkel, 47, head of the Henkel Group that produces Persil, believes the answer is yes, though there may yet be a little soap-opera suspense. Henkel (1961 sales: more than $250 million) has lately seen more than 10% of the German detergent market grabbed off by Colgate and Procter & Gamble, who have been spending twice as much on advertising as Germans normally do. Konrad Henkel, who shares control of his company with eleven relatives, believes he can...
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