For years, women have built beehives, French twists and bouffant extravaganzas out of their hair, hung flashing objects from it, plunged metal and wire supports into it, and gone out-of-doors stiff-necked for fear it will all come apart. Last week, still dissatisfied with their own, clearly inadequate hair, U.S. women were turning to wigs.
In Manhattan, Macy's set up a special wig department, which was jammed with more than 1,000 women a day clamoring for synthetic (all-Dynel) wigs, at $49.50. Helena Rubinstein christened a posh new room the Wig-Wig. Max Miller, president of the Joseph Fleischer custom wig company, opened ten new...