Retailing: The Negro Market

On the financial pages of U.S. newspapers last week appeared a brief personnel item announcing the appointment of Harvey C. Russell, 43, as vice president in charge of special markets for the Pepsi-Cola Co. Harvey Russell, for twelve years Pepsi's Negro sales specialist, is the company's first Negro vice president.

Consumer-goods companies are becoming increasingly, if belatedly, conscious of the Negro market as a distinct entity within the U.S. economy. In the past dozen years, the personal income of U.S. Negroes has doubled to $27 billion, and now constitutes 7% of the U.S....

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