The Press: Short Run

When Playboy Publisher Hugh M. Hefner and Playboy Huntington Hartford came onstage last summer with their new show-business magazines, Hefner airily dismissed the A. & P. heir as a competitor. "I don't think Hartford would be too worried if I decided to put out a chain of supermarkets," said he. As a matter of fact, Hartford had never worried about the affairs of the A. & P., and last week it turned out that he had little cause to worry about Hefner's decision to put out a magazine. For a bargain-basement price (some $250,000), Hartford's Show bought out Hefner's Show...

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