A Letter From The Publisher: Jun. 9, 1961

TIME is predominantly (90%) a subscribers' magazine. But a good way to measure its vitality is how well it sells on the newsstands. We are happy to report that with the May 26 issue, TIME set a new mark unique among all weekly magazines. For 52 consecutive weeks, each issue of TIME outsold the corresponding one of the previous year. The average increase in newsstand sales for those 52 issues was a remarkable 27%.

The biggest seller of all was the Jackie Kennedy cover at inauguration time. Not far behind were the pre-election Nixon and...

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