In the auto industry, one of the biggest problems is the long lead time needed to bring out new models. Because it takes at least 15 months to make the tools and dies needed for a new car, the designer must decide what the public is going to want nearly two years before the car actually comes out. For this reason designers often get caught with their plans down; there was little they could do about the revolt against chrome—and the demand for a small car. Last week General Motors and Ford were...
To continue reading:
or
Log-In
