SELLING: Into the Orbit

No one heard the beeps of the Soviet Sputnik more clearly last week than U.S. toymakers, who lost no time blasting off on an 18,000-m.p.h. orbit all their own. Looking ahead to Christmas, the toymen were already well-stocked with an arsenal of celestial hardware. They quickly launched a crash program to unwrap the stuff. "The second I heard about the Russian satellite," said one somber-voiced toyman, "I knew we had to move fast."

Big mail-order houses and retailers everywhere happily hurled themselves into space. Advertising a $5.89 telescope in its new winter catalogue. Montgomery Ward urged: "Be an earth satellite...

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