The Press: Voice from the Sewer

"When you unsnap your brassiere." leered the San Francisco Chronicle columnist who calls himself Count Marco, "do you let out a loud 'whoosh' of relief and stand there grunting and scratching like some happy sow, or do you have your [husband] help with the snaps, then gracefully cross your arms as you let it slip down?"

On the theory that sex builds circulation, the Chronicle, under Publisher Charles Thieriot and Executive Editor Scott Newhall, has moved toward the top spot among San Francisco newspapers with an unequaled array of columnists specializing in sophisticated spice (TIME, April 13). But the danger of sex...

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