SELLING & MARKETING: Happy Marriage

SELLING & MARKETING

For years, Morton D. May, president of May Department Stores' St. Louis-based chain of 35 stores, and Robert H. Levi, president of Baltimore's and Washington's Hecht Co., have kept their stores on friendly terms, swapping ideas about retailing trends. Last week the long friendship blossomed: May and Hecht announced a merger of the two chains and termed it "the biggest in retail history." The new company's president: energetic "Buster" May, 44.

With combined sales of $638,084,826 in the twelve months ending Aug 2, the new 46-store chain will rank a...

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