Radio: They Love Mountain Music

Springfield, Mo., "queen city of the Ozarks" (pop. 96,350) has convinced millions, through radio and TV, that it is the home of country music. While other radio stations were scratching out pop music on wax, Springfield's KWTO (Keep Watching the Ozarks) gave its listeners live, howling hillbillies.

Two years ago the Springfield hillbillies began moaning and wailing on a two-hour KWTO show called Ozark Jubilee, and ABC put 25 minutes of it on its radio network. Six months later the show was on the ABC-TV network, soon grabbed 90 minutes of prime television time (Sat. 7:30 p.m., E.S.T.) three weeks out of...

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