AUTOS: The New Continental

Among the Ford family the car was known as "Billy's toy." This week young (30) William Clay Ford rolled his toy out for all the world to see. It is the Ford Motor Co.'s Continental Mark II, the 1956 version of the classic Lincoln Continental, which many car buffs consider the best-looking U.S. car ever designed. With his toy, Billy Ford hopes to race past Cadillac and take over as builder of the nation's No. 1 prestige car. Price of the Continental: $10,000.

Though the new Continental has been redesigned from rubber to roof, it is deliberately reminiscent of its famed...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!