The Musical Businessman: GODDARD LIEBERSON

MUSICIANS make the best businessmen. I'd much rather be represented in a business deal by Stravinsky than any lawyer you could name." So says Goddard Lieberson, 47, the handsome, debonair president of Columbia Records. Lieberson ought to know. He is a musician (piano), composer (more than 100 pieces), novelist (Three for Bedroom C) and top-notch businessman. He has made Columbia the biggest seller of long-playing record albums (which now account for more than 70% of all records sold) and doubled its sales (now more than $50 million) since he took over as president....

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!