TELEVISION: Big Cheese

Crooner Perry Como, who has made a profession of the easy manner, lifted his eyelids last week long enough to sign the most eye-popping contract in TV history: a $25 million deal with Kraft Foods for 66 one-hour NBC-TV color shows over the next two years, plus another "seven-figure" contract to serve as a Kraft publicity symbol for the next ten years. As producer of his own show, Como will pay expenses-out of the $25 million and keep what is left. As performer, he will go on collecting $1,200,000 yearly from NBC. Said languid Perry: "Frankly, I don't know a...

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