Crooner Perry Como, who has made a profession of the easy manner, lifted his eyelids last week long enough to sign the most eye-popping contract in TV history: a $25 million deal with Kraft Foods for 66 one-hour NBC-TV color shows over the next two years, plus another "seven-figure" contract to serve as a Kraft publicity symbol for the next ten years. As producer of his own show, Como will pay expenses-out of the $25 million and keep what is left. As performer, he will go on collecting $1,200,000 yearly from NBC. Said languid Perry: "Frankly, I don't know a...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!