Books: How Not to Make Book

"You can't lose," spieled a full-page ad by Doubleday & Co. in the New York Times Book Review. "We are so convinced of the appeal these important books will have for you that we are willing to bet that five of them will be best sellers by the first week in May." The terms: if more than one of the six failed to make the Times bestseller list by then, Doubleday promised to send a copy of any one of them "absolutely free" to anybody asking for it.

Last week demands for free copies were...

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