In Denver, which somehow supports 19 strenuously competitive radio stations, it takes a major uproar to attract the listeners' undivided attention. Last week the uproar was being provided by a self-styled boy genius named Don Burden and his newly bought radio station KMYR. Burden, a lively pitchman of 29 who owns two other stations, made his pitch by announcing a $50,000 "Treasure Hunt." The old scheme has seldom been so doughtily exploited. College boys plastered downtown store windows with promotional stickers, annoying merchants so much that KMYR ran a newspaper ad apologizing. The first hints as to where the loot was...
Television: Springtime in the Rockies
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