PHILANTHROPY: Faith, Hope & Charity

Although charity contributions usually recede in the midst of recession, Rochester, N.Y. (pop. 350,000) took on a record $4,178,552 goal for its early-bird, 1958 Community Chest-Red Cross campaign. Businessmen and labor leaders faithfully made their fund-raising rounds, while unemployment hovered around 14,000, three times as high as last year. By last week bellwether Rochester's results raised hopes in other cities ready to launch their big fund drives: the number of contributors dropped 4%, but the average gift rose 7% to $26.75, boosted the total over the goal to 102.7%.

...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!