RETAIL TRADE: What Women Want

What do American women want for the $4 billion a year they spend on clothes? To find out, Manhattan's elegant Bergdorf Goodman sent detailed questionnaires to 7,000 New York housewives, career women, debutantes and students picked from the roster of a mailing-list firm. The 1.542 replies sent a storm of controversy whistling through the salons and cutting rooms of the sensitive women's-wear industry.

Chief objection of the women customers is the industry's topsy-turvy custom of offering June's clothes in January,

January's in June. Cried one anguished woman: "Never in season can one...

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