To the amazement of NBC and Steve Allen, and the consternation of CBS and Ed Sullivan, the battle of Sunday at 8 (TIME, July 9) took an unexpected turn. In only his second appearance at that critical TV hour, NBC's Steve Allen, aided by his guest star, Elvis ("The Pelvis") Presley, last week badly beat CBS's Ed Sullivan with a Trendex rating of 20.2, and 55.3% of the audience, against Sullivan's 14.8 rating and 39.7% of the audience. Except for a couple of one-shot shows (Martin and Lewis twice) and a Spectacular (Inside Beverly Hills), it was the first...
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