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Into a highceilinged, cream-colored room in Washington's Hotel Sheraton-Carlton one night last week crowded television technicians with bulky equipment and wand mikes. Sixteen reporters, recruited at $125 a head, were ready to help TV Producer Martha Rountree launch her new NBC program, Press Conference. The object of all attention: U.S. Attorney General Herbert Brownell Jr., invited by Moderator Rountree (at no cash fee: he got a 20-volume, leather-bound encyclopedia instead) to be the first of a series of key figures to be interviewed. There was a gimmick: Brownell was expected to make...

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