Religion: If Christ Came Back

"I'm not much of a Christian," said Editor Herbert Gunn of the London Daily Sketch last week. But Herbert Gunn is very much of an editor (the Sketch's circulation has jumped from 600,000 to 1,000,000 since he took charge 18 months ago). When he saw how many readers wrote in about antireligion BBC broadcasts by Psychologist Margaret Knight (TIME, Jan. 24 et seq.), he saw a circulation builder. "The boldest discussion ever attempted by a newspaper." the Sketch proclaimed a few weeks later: IF CHRIST CAME BACK.

For two weeks the paper planned to...

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