Dear Time-Reader
In the newspaper-and magazine-publishing businesses, our bureau of standards is an organization called the Audit Bureau of Circulations. Every important publication in the U.S. that carries advertising and has a paid circulation is a member of the A.B.C. As its name indicates, the bureau is the authority on correct circulation figures. This month the A.B.C. is celebrating its 40th anniversary.
Before the bureau was organized, true figures on a publication's circulation were seldom available. Probably the first attempt to get an impartial audit of a publication's circulation was back in 1847, when the New York Tribune challenged the New York Herald...
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