HOUSING: King of the Builders

In the great U.S. housing boom, no one has done better than James Robert Price of Lafayette, Ind. As founder and boss of National Homes Corp., Price has succeeded where many another failed: he proved that a prefabricated house can be mass-produced and sold at a profit without looking like a Quonset hut. Last year Price sold 14,127 nonfarm houses; in 1954 he will account for one out of every 48 started. On a gross of $41 million, National netted $1,700,000 in fiscal 1954.

In Lafayette last week, 43-year-old Mass Builder Price announced that he has...

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