Time Clock, Oct. 11, 1954

BIGGER COKES will soon be test-marketed by Coca-Cola to meet increasing competition from other soft-drink makers. Coca-Cola, which has stuck to its 6-oz. bottle for more than 50 years, wants to make a bigger play for the family market with 12-oz. bottles (or larger), will also try out an intermediate 8-oz. size.

GENERAL MOTORS, which just announced a $107 million expansion program to double auto production in England and the Benelux nations (TIME, Oct. 4), will spend another $71 million in Germany. The money, said G.M.'s touring President Harlow Curtice, will be used to...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!