The Press: The Gap Filler

As founder of the weekly Kiplinger Washington Letter, Willard Monroe Kiplinger, 62, has built up a $4,400,000-a-year business by "filling gaps" in news reporting. Besides the Washington Letter, "Circulated Privately to Businessmen" (at $18 a year). Kiplinger and his staff turn out a fortnightly tax letter, a fortnightly farm letter, a monthly magazine Changing Times. Last week Kiplinger began filling a fifth gap. "Kip" had discovered that Europe gravely misunderstands U.S. economics, politics, and motives. His answer: a new newsletter. Overseas Postscript, to "explain U.S. trends to foreign businessmen."

Kiplinger's letter-writing style has...

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