Radio: Real Zorch

In San Francisco, some teen-agers dye their hair green. Others pencil their eyebrows in red, paint cat's whiskers on their faces, wear purple lipstick. Their hats are trimmed with swizzle sticks, foxtails and pipe cleaners. Shouting the password "Zorch!" (fuzz-beard lingo for Hollywood's "colossal!"), they storm into a radio studio in the Palace Hotel five nights a week to pay homage to a bop-talking disk jockey named Richard Bogardus Blanchard. In five months "Red" Blanchard, 33, has zoomed from a routine job as staff announcer at station KCBS to a position that his...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!