BUSINESS ABROAD: A Car for Daughter

To German Autobuilder Karl Benz's tiny plant one day in 1902 came Austria-Hungary's wealthy Consul General Emile Jellinek. He promised to order 30 of Benz's famous racers to enter in the Nice road race "if you'll name them for my daughter Mercedes." Consul Jellinek got his cars (they won the first 30 places in the race) and his daughter Mercedes' name became a world-famous symbol of automotive quality and speed.

The Mercedes, with its familiar emblem, a trylon star, was all but eclipsed during World War II, when the makers, Daimler-Benz A.G., having...

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