Cinema: Quo Vadis, Pardner?

Millions of U.S. moviegoers have seen the $6,500,000 epic Quo Vadis. In the 15 months since its release, the Technicolored spectacle of pagan Rome has become the third biggest grosser*—$10,500,000—in movie history.

It was only fitting that MGM's Roman-made picture should play in Rome at advanced prices, for all the city to see and admire. After the pressagents took over, there were a few false starts. The Colosseum was to be used for the premiere, but: "It's too damn cold now to get them sitting out there at night." Also abandoned was a scheme...

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