LIQUOR: The Schenley Reserves

As boss and chief stockholder of Schenley Industries, Inc., Lewis Solon Rosenstiel built a $438 million empire and a reputation in the liquor trade as a confident hustler. During Prohibition, while distillers were folding up, Rosenstiel, then a whisky broker, bet his money on Repeal ; he bought up all the whisky he could lay his hands on. Result: the year after Repeal, his new Schenley company had sales of $40 million.

During World War II, when grain spirits were short, Rosenstiel confidently started using potato spirits in Three Feathers, one of his...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!