Radio & TV: The Campaign

In the race to sew up the choice television time, the Democrats got off to a fast start. They lined up 18 network TV shows at a cost of $630.000. As early as last June, the Democrats staked a claim to a 30-minute period that was available on alternate Tuesdays (CBS, 10:30 p.m., E.S.T.) until election day. Explains the Democrats' Washington radio chief, Lou Frankel: "As we book our man on speeches around the country, we can fit him into the radio & TV time already purchased." The Democratic program is simple: there is only one star, and such supporting players...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!