Members of the Christian Booksellers Association, who met in Chicago last week, could hardly believe the book jackets before their eyes. On one, a girl with a coy come-hither glance was profiled against a street of shadows; on another, a rocket ship looking like a futuristic swordfish zipped across interstellar space; a third, titled Vivid Experiences in Korea, was blocked out with vivid green and orange totem poles. It was all part of Moody Press's current campaign to give soul saving more sales appeal.
The jazzy covers will bounce this year's sales of Moody Bible Institute's pocket-size books to an estimated 500,000...