"The daytime TV audience is now closely similar to the daytime radio audience upper middle-class women find it dull, cheap, sordid; middle majority women find it gives them enjoyment and a variety of experiences." With this beginning, Chicago's Social Research, Inc., has published another report on U.S. radio-TV habits. Thanks to America's "middle majority" housewife, says S.R., television is coming of age.
The m.m. woman watches daytime TV regularly, "in contrast to the upper middle-class wife who has clubs, community activities, visiting, etc." Since the m.m. woman generally feels a bit isolated and needs...
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