MANNERS & MORALS: Big Red from Charing X


Manhattan dockworkers, who have seen nearly everything in their day, gaped last week as the Cunard liner Parthia began unloading her cargo. Out of the hold swung three new red double-decker London motorbuses; their sides were plastered with ads for English cigarettes, cars and marmalade: their Dunlop "tyres" were heavy-treaded. And No. 11, the leader of the big reds, still bore her route markings: "BUCKINGHAM PALACE RD. WESTMINSTER ABBEY, CHARING X (for Charing Cross), STRAND, ST. PAUL'S, LIVERPOOL STREET."

The landing was the first act of a bright stunt to promote U.S. travel to Britain. In the next 17 weeks,...

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