"There are magazines exclusively devoted to the raising of cattle, dogs and flowers, but none to the most important work in the worldraising children." With this observation, in 1926, a 30-year-old Manhattan bachelor launched Childrenthe Magazine for Parents. For his monthly, Publisher George J. Hecht,who combed the birth statistics for his mailing list, set a circulation of 100,000 as his wildest dream. It soon came trueand then some.
Last week Publisher Hecht, now 54, and the father of two teen-age children himself, sent a proud notice to his advertisers: Parents (the name of...