The Press: Parents' New Child

"There are magazines exclusively devoted to the raising of cattle, dogs and flowers, but none to the most important work in the world—raising children." With this observation, in 1926, a 30-year-old Manhattan bachelor launched Children—the Magazine for Parents. For his monthly, Publisher George J. Hecht,who combed the birth statistics for his mailing list, set a circulation of 100,000 as his wildest dream. It soon came true—and then some.

Last week Publisher Hecht, now 54, and the father of two teen-age children himself, sent a proud notice to his advertisers: Parents (the name of...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!