The Press: Parents' New Child

"There are magazines exclusively devoted to the raising of cattle, dogs and flowers, but none to the most important work in the world—raising children." With this observation, in 1926, a 30-year-old Manhattan bachelor launched Children—the Magazine for Parents. For his monthly, Publisher George J. Hecht,who combed the birth statistics for his mailing list, set a circulation of 100,000 as his wildest dream. It soon came true—and then some.

Last week Publisher Hecht, now 54, and the father of two teen-age children himself, sent a proud notice to his advertisers: Parents (the name of...

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