GOODS & SERVICES: New Ideas, Dec. 13, 1954


Fresh Orange Juice. Refrigerated fresh Florida orange juice went on sale in waxed-paper cartons as a new competitor of frozen orange juice. A new process developed by Golden Gift, Inc., De Land, Fla., bombards the fresh juice with ultraviolet rays to halt bacteria and enzyme growth without adding preservatives, keeps orange juice fresh, with vitamin C content unchanged, up to two weeks in household refrigerators. Price: 35¢ a quart.

Murphy Workshop. A fold-up workshop for do-it-yourselfers has been put on sale by Dor-Bak Corp., Chicago. Measuring only 18 by 40 by 7 in. when closed, the workshop includes a workbench...

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