Business: The Counterfeit Watch

Two months ago, Bulova Watch Co.'s Long Island plant was suddenly flooded with irate letters. Each letter was accompanied by a broken wristwatch marked "Bulov 17" on the dial. Bulova needed only one look at the misspelled trademark to see that they were fakes. Since most of the letters were from Chicago, Bulova hired private detectives to roam through the Loop area looking for the counterfeit Bulovas. Before long they picked up 250 from sidewalk peddlers. Last week Chicago police arrested William Furie, 51, as the ringleader of a group that had sold at least 100,000 phony Bulova watches.

As police reconstructed...

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