Business: MILK PRICING

Housewives Pay for Outmoded Controls

AT the White House last week, President Eisenhower held a special luncheon for dairymen and heads of civic organizations. The purpose of the luncheon, featuring dishes prepared with milk, was to help the crusade of Agriculture Secretary Benson to increase milk consumption. Even though the U.S. expects a 5.5 billion Ib. milk surplus this year, Americans, by and large, do not drink all the milk they need. But the Eisenhower-Benson campaign alone is not enough to increase milk-drinking. The big reason U.S. milk consumption is no higher is that milk markets all over the nation have...

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