GOODS & SERVICES: New Ideas, may 14, 1951

Long-Distance Dialing. The New Jersey Bell Telephone Co. announced that residents of Englewood (pop. 23,000) will soon be able to dial long-distance calls direct, to eleven cities stretching from Boston to San Francisco. The company has divided the nation into 80 areas, each with a three-number code of its own. The caller dials the code, then the local number. Time and charges are recorded automatically. The telephone company plans to extend the system eventually to the entire U.S.

Drum Beater. U.S. Rubber Co. brought out a collapsible cloth and rubber drum for shipping petroleum, acid and other liquids. Flexible and light (28...

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