SELLING: Give the Lady a Toaster

To bring the dying art of salesmanship back to its robust prewar vigor, many a company thinks that the trick is to enlist the aid of its salesmen's wives. International Cellucotton Products Co. puts out a 48-page booklet on how a wife can help her salesman husband get ahead ("We shall have an unbeatable—a triumphant three-way partnership: wife, husband, company"). Others use such incentives as bonus vacation trips for entire families, in hopes that wives will keep their husbands working their darndest to win them. Last week the Clary Multiplier Corp.,...

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