Music: Sell It With Music

So far, nobody has written a song called Sliding Along on a Timken Tapered Roller Bearing With You, Baby, but just about every other type of product has been serenaded by Tin Pan Alley. On the radio these days, it is sometimes hard to tell the straight songs from the singing commercials. Songwriters like to use brand names partly because they are catchy, partly because sponsors might pressure stations into playing the songs, thus increasing royalties. Among the latest pop tunes with built-in plugs: Heavenly Music (based on the Chock-Full o' Nuts "Heavenly...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!