Music: Sell It With Music

So far, nobody has written a song called Sliding Along on a Timken Tapered Roller Bearing With You, Baby, but just about every other type of product has been serenaded by Tin Pan Alley. On the radio these days, it is sometimes hard to tell the straight songs from the singing commercials. Songwriters like to use brand names partly because they are catchy, partly because sponsors might pressure stations into playing the songs, thus increasing royalties. Among the latest pop tunes with built-in plugs: Heavenly Music (based on the Chock-Full o' Nuts "Heavenly...