Comeback in Hollywood Hollywood moviemakers were suddenly feeling so much better that they could hardly remember how sick they had felt. The box office, which first began climbing uphill last spring, was now a solid 10% to 15% better than in 1950. Film rentals were up another 10%. Hollywood optimists were even beginning to wonder why they had ever been so worried about television.
The hopeful new arguments burst out all over the place. Television's existing market is already saturated (look at all the cut-rate sales of TV sets). Subscription TV will never be profitable (not when a whole roomful can see...
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