PRICES: King of the Herd

PRICES King of the Herd At the Switzer and Field ranch near Gunnison, Colo, last week, a square, squat, five-year-old Hereford with the resounding name Baca Prince Domino XX, was led into the auction ring in front of 3,000 spectators. When Veteran Auctioneer Art W. Thompson started his singsong chant, the price climbed like a V-2—to $77,800. Art Thompson paused. "I'm not gonna ask you fellas to buy a $77,000 bull on the spur of the moment," said he. "I'm gonna give you a minute to think it over." Then in less than...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!